![]() ![]() Here are 13 investors and VC firms funding innovative startups in the creator economy Creators themselves are getting investors, too, and groups - like esports team Faze Clan - are going public. Money spent by marketers in the influencer-marketing industry is estimated to exceed $6 billion in 2023, according to Insider Intelligence - but the creator economy now extends far beyond marketing.įueling this rapid growth is the millions of dollars being invested into startups like link-in-bio service Linktree ( valued at $1.3 billion in 2022) or affiliate marketing platform LTK ( valued at $2 billion in late 2021). More than 70,000 people used the phrase online between January and September 2021, according to United Talent Agency's IQ department, which tracks influencer-industry trends. ![]() The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs rushed to cash in on a booming industry. Here are the pitch decks that 24 startups used in Series A, Seed, and pre-Seed rounds.Creator-focused startups are raising millions of dollars.The creator economy is catching the attention – and wallets - of notable VCs.Account icon An icon in the shape of a person's head and shoulders. ![]()
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